Nearly every nonprofit has does some type of mass emailing. We need to inform our network of members, volunteers, donors, staff, friends, and family of what is happening. Yet it can be frustrating when our messages aren’t received, read, or acted on.
During this break we’re talking through a few ways that you can improve your emails. Over time you’ll have better open rates and more action. The goal is not simply to boost numbers, but to get your community into action. It is easier than you think!
App mentioned during the show: Hemingway – Free Online or you can buy it for $10 to download. I do own this app, and have not been paid for the endorsement.
The 5 things we discussed in the episode are
- Write it Simply – The average reading level is 7-8th grade
- Minimize Insider Lingo
- Keep it Brief and Clear
- Use Images and Links
- Focus your audience for a given message