I just finished reading through Brand, Business & Buzz. You would do well to get yourself this e-book. It is written by two friends of mine: Tim Schuster and Adam Rao. They put together a very approachable guide to the three keys to starting any new venture. While they target Social Entrepreneurs the lessons and insights can translate directly to nonprofit work. After all, being a nonprofit doesn’t exclude you from being an entrepreneur.
Even better for you it is free. Its genesis is from the Friendraisers that Tim has been hosting for several years through his nonprofit Midtown Community in Minneapolis. These events bring in local startups (both businesses and nonprofits) to brainstorm, discuss, and inspire. If you are in the Minneapolis/Saint Paul area you should check one out. You can learn more about them on their site – ThisIsMidtown.org.
Authors Tim Schuster & Adam Rao